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ByBianca London for MailOnline
Published: 11:53 BST, 4 April 2014 | Updated: 12:49 BST, 4 April 2014
New mothers disregard fashion after giving birth – and only take pride in their appearance again when their child reaches three years and nine months.
Research released today reveals mothers stop wearing stylish garments after having their first son or daughter.
Short skirts (21 per cent), high heels (18 per cent) and skinny jeans (17 per cent) are immediately ditched after becoming a first-time mother.
New baby, new wardrobe: Mothers stop wearing stylish garments after having their first son or daughter, reveals new research
What’s more, four in ten mums (40 per cent) drop their heel height by two inches and 18 per cent cut their hair into a practical bob style.
But it appears mothers start to regain an interest in fashion when their child approaches their fourth birthday.
The study found more than three quarters (78 per cent) change the way they dress, with half (51 per cent) arguing they have ‘no time’ for fashion.
On average, women who are not parents spend £612 a year on clothes but that figure drops to just £341 after having children.
Almost a third (27 per cent) confess they stop making an effort to look glamorous – because speed and comfort become their main priority. And 42 per cent said looking after children was a ‘messy’ job.
The study also highlights the type of clothing women leave in their wardrobes after becoming mothers.
Best versus worst: Holly Willoughby was voted the best dressed celebrity mother, while Katie Price (right) was nominated as the worst
Nearly a fifth stop wearing low-cut tops (15 per cent) and 13 per cent choose to wear a swimsuit rather than a more revealing bikini when swimming.
One in 20 (5 per cent) don’t wear leather items and 4 per cent leave animal prints in the closet.
Instead, flat shoes (45 per cent), comfortable tops (25 per cent) and neutral coloured clothes (15 per cent) are considered more appropriate.
Women reported feeling pressured into changing their style after becoming mothers.
Almost one in ten (7 per cent) change their clothes to fit in with other parents and another
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